This project originated during my Master’s in Graphic Design. The assignment was to design three promotional pieces for an event, with the primary focus on practicing strategic decision-making regarding materials and finishes for print production. Every choice, had to be cohesive with the overall concept of the event.
For this project, I conceptualized a fictional event blending an art exhibition with a coffee tasting. Building on my existing coffee artworks that highlight the beans themselves, I developed coffee-inspired illustrations. A key objective was to integrate vibrant color palettes, fluid organic shapes and compelling textures.
The design tools for this project are Illustrator and Photoshop.
Layout & Design Concept
Below, you’ll find an overview of my design process and the resulting pieces: an invitation, a brochure and a tasting menu.
Core Design: The layout was built upon the direct integration of my coffee sketches. I arranged these sketches to serve as both decorative elements and adaptable content containers throughout the project.
Front Side: The illustrations, featuring the detailed coffee bean forms, functioned as artistic vessels for key information and logos.
Inside/Back Sides: For the inside of the brochure, and the back of both the invitation and tasting menu, these same coffee bean forms were utilized.
Content Structure: The bean forms were utilized to creatively frame extensive event information and participant logos on the interior. Here, they were filled with a solid color to create clear, legible areas for supporting text.
Finishing: An organic die-cut was incorporated to complement the overall design and evoke the fluidity of coffee (Invite and Brochure).
For a more authentic and immersive presentation, I thoughtfully integrated fictional details such as event dates, participant names, and descriptive text into the design.
To ensure high visual cohesion, I selected a font featuring organic and fluid forms that perfectly blended with the project’s theme.
Invitation
Format: A5 card format.
Brochure
Format: An A4 diptych brochure
Tasting Menu
Format: Designed as a card in 10.05 x 21.0 cm.
Thematic Cohesion: Despite not having a custom die-cut shape, the menu maintained the overall thematic concept through its design.
